Ainnurruvar

Ainnurruvar is a medieval merchant guild in the deccan region of India between the eighth and the 13th centuries. They were called the 500 "Svamis" of Ayyavolepura which is present day Aihole.

Most of the western deccan, South India, was ruled by the Western Chalukyas dynasty between the 10th and the 12th centuries. During this period, organised merchants guilds exerted considerable power and influence. "Ainnurruvar" was one of the most prominent of these guilds.Sastri (1955), p 299-300]

Notes

References

* Nilakanta Sastri, K.A. (1955). A History of South India, OUP, New Delhi (Reprinted 2002) ISBN 0-19-560686-8.