- Rosanne Siino
Rosanne Siino is the retired former Vice President of Communications for
Netscape (Communications Corporation). Siino is responsible for crafting the 1990s message that "the web is for everyone", as well as making the pivotal decision turnMarc Andreessen in to a "rock star,"cite web
url=http://www.ercb.com/ddj/1999/ddj.9912.html
title=Internet Time as History
accessdate=2007-02-03
author=Kim, Eugene Eric
date=1999-12-01
work=Dr. Dobb's Journal] and creating the publicity strategy which landed Andreessen, barefoot, on the cover ofTime Magazine cite web
url=http://www.time.com/time/covers/0,16641,1101960219,00.html
title=Netscape's Marc Andreessen
accessdate=2007-02-03
author=
date=1996-02-19
work=Time Magazine] . She spent 16 years incorporate communications , 13 of which were in high-tech public relations. Siino retired from Netscape after the 1998 acquisition byAOL and returned to graduate school. Since retiring, she has consulted for numerous high-tech and Internet companies, such asAOL ,Google ,Shutterfly , andPlanetOut . Siino is also known for herphilanthropy and interest indeveloping nation s. She currently (2007) teaches and conducts research for theManagement Science and Engineering Department atStanford University . Her research focus is the "socio-emotional effects of digital technologies on how people work and interact."cite web
url=http://www.siino.org/index.html
title=Rosanne M. Siino, Ph.D. Home Page
accessdate=2008-04-27
author=
date=
work=official web page] Her past research topics specifically includework-role enactment over geographic distance, andinteraction rituals ondistributed teams .Early life
Rosanne Siino was born on March 29, 1962. The daughter of an Italian immigrant and first generation
Italian-American , she was raised in theEast Bay (San Francisco Bay Area) ,California ,United States . After graduating from aCatholic high school, she earned a degree inCommunication s, with minors inSociology and English, from University of the Pacific and began her career injournalism andtelevision .Career
In the early 1990s, Siino began advising Jim Clark at
SGI . She was a key founding team member for Netscape, creating the Netscape brand and lifting the company into high public visibility. She is responsible for creating and initiating the education campaign that promotedInternet access for the public and made the now-ubiquitousweb browser a household word.Siino created the communications team that led Netscape in the 1990s
browser war s.ee also
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Netscape
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*Internet access
*Web browser
*Browser wars
*Code Rush References
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* cite book
last = Clark
first = Jim
coauthors =
title =
publisher =St. Martin's Press
date = 1999
pages =
month =
isbn = 0312199340* cite book
last = Swisher
first = Kara
coauthors =
title =AOL.com
publisher =Three Rivers Press
date = 1999
pages =
month = June
isbn = 0812931912*
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