Eat-More

Eat-More

Eat-More is a candy bar made by Hersheys. It consists of dark toffee, peanuts and chocolate, and its slogan is "It's unique, but are you unique enough to eat it?". It was created in Canada by the Lowney company, which was acquired by Hershey Canada on July 1st, 1987 from Nabisco Ltd.

It is chewy and comes in a yellow wrapper. It is also rectangular and flat, and "stretches" when you eat it.

A caramel version was also launched in 1995 which replaced the dark toffee of the original with caramel of similar consistency. It was the same size and shape as the original Eat-More, but it came in a copper coloured wrapper. The caramel version has since been discontinued.

External links

* [http://www.hersheycanada.com/en/products/details/eatmore/index.asp Eat-More] at Hershey Canada's website
* [http://www.strategymag.com/articles/magazine/19950501/10473.html Eat-More Caramel Launch] at Strategymag.com


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