Trax FM

Radio station


name=Trax FM
airdate= November 22 1998
frequency=107.1 MHz (Doncaster)
107.9 MHz (Bassetlaw)
11C - EMAP South Yorkshire (DAB)
Internet
share = 14.2%
share as of = September 2007
share source = [http://www.rajar.co.uk/listening/quarterly_listening.php]
area= Doncaster & Bassetlaw (FM)
South Yorkshire (DAB)
Worldwide (Internet)
format =Contemporary|owner = Lincs FM Group
website= [http://www.traxfm.co.uk www.traxfm.co.uk]

Trax FM is an Independent Local Radio station that broadcasts Doncaster and Bassetlaw. The station is owned by the Lincs FM Group. [cite web|url=http://www.lincsfmgroup.co.uk/pages/home.asp?pageid=177&servername=www.lincsfmgroup.co.uk|title=The Lincs FM Group - Trax FM|accessdate=2007-05-27|publisher=Lincs FM Group] The station started as two separate licences one for Doncaster and one for Bassetlaw. In its bid to win the licence two "RSL's" were aired, the first from above a well known bakery on Frenchgate, and the second from a former private residence further from the town centre.A number of well known and established presenters were used for the RSL's, including John Marshall (Lincs fm) Craig Strong (Trent, Lincs, Century, Gem) Kenny Hague, (Trent, Leicester Sound, Fosseway) and Mike Barge /Bargey. The bid was obviously successful.The service for Doncaster broadcasts on 107.1FM [cite web|url=http://www.traxfm.co.uk/pages/home.asp?servername=traxdoncaster#section3529|title=Trax FM 107.1 Doncaster|accessdate=2007-05-27|publisher=Lincs FM Group] from the studios on the "White Rose Way" in Doncaster. The signal is broadcast from the Clifton transmitter, near Conisbrough, South Yorkshire. This signal is five times more powerful than the Worksop transmitter.

The service for Bassetlaw is on 107.9FM [cite web|url=http://www.traxfm.co.uk/pages/home.asp?servername=traxbassetlaw|title=Trax FM 107.9 Bassetlaw|accessdate=2007-05-27|publisher=Lincs FM Group] used to come from the studios on "Bridge Street" in Worksop. The signal is transmitted from the Worksop transmitter, north of Worksop in Bassetlaw next to the B6045, north Nottinghamshire.

Trax FM is also broadcast across South Yorkshire and the North Midlands on DAB Digital Radio on the EMAP South Yorkshire multiplex [cite web|url=http://www.emapdigitalradio.com/edr/m_southyorkshire.shtml|title=EMAP Digital Radio - South Yorkshire Multiplex|accessdate=2007-05-27|publisher=EMAP] and on the Internet. Trax FM on DAB and the Internet carries the Doncaster variation of the station.

Background

Trax FM co-located the Bassetlaw service to Doncaster in 2007,cite web |url=http://www.radiotoday.co.uk/news.php?extend.1761|title=Trax FM departs Bassetlaw|date=2007-03-16|accessdate=2007-03-17|format= |publisher=Radio Today] despite the original 107.9 station ownership being crucial in getting the more lucrative Doncaster licence. The format change includes a reduction in the hours of local broadcasting from seven hours to four hours.cite web|url=http://www.ofcom.org.uk/radio/ifi/rbl/formats/formats/fc/traxfm.pdf|title=Format Change Request Form OfW 332|accessdate=2007-03-17|month=October|year=2006|format=pdf|publisher=Ofcom]

Programmes

Nick Hancock presents the breakfast show from 5am-10am with George & Barbara on weekdays and then Jim Moore in Doncaster through the morning, and Warren Miller is on at the same time across Bassetlaw. Then Barghy is on for drive time from 2pm. From 6pm-11pm, there is the live "Evening show" hosted by Tom Priestley. The weekend offers something slightly different but most of the weekday presenters have a show at the weekend. From 4pm-7pm on Sundays, the station transmits Hit40Uk.

George & Barbara

These are two cleaners at Trax FM who do a feature every morning guessing the ages of celebrities. George famously says each morning "Good Morning to you!" in a singing voice!

News

Trax FM has a team of journalists covering local news for the station, during off-peak times Trax uses London based national news service Independent Radio News.

Branding

As with the rest of the group the station's slogan is "Hits and Memories" and all jingles are resings of the "Link Up" package from S2blue [http://www.s2blue.com/imaging.cfm] .

References

External links

* [http://www.traxfm.co.uk Trax FM] .
* [http://asx.abacast.com/lincsfm-freeclix-64.asx Listen live]
* [http://www.geocities.com/thehotw/aircheck_UKNotts.htm History of local radio in Nottinghamshire] .
* [http://www.ofcom.org.uk/static/archive/rau/newsroom/news-release/99/pr020.htm Awarded licence in February 1999]
* [http://www.ofcom.org.uk/static/archive/rau/newsroom/Appraisal/doncaster.htm Applications for the Doncaster licence]
* [http://tx.mb21.co.uk/gallery/clifton.shtml Clifton transmitter] .
* [http://tx.mb21.co.uk/gallery/worksop.shtml Worksop transmitter] .