Commercial break

Commercial break

Commercial break is a period of time when a television station interrupts a programme to broadcast television commercials.

In the United States, most half-hour television shows accommodate 8 minutes of commercial break, while full-hour shows usually accommodate 16-18 minutes of commercial break. This means that a one-hour episode actually only runs for about 42-44 minutes without commercial breaks.

European Union rules [cite web |url=http://www.europarl.europa.eu/news/expert/infopress_page/037-12884-316-11-46-906-20071112IPR12883-12-11-2007-2007-false/default_nl.htm |title=Culture and Education Committee endorses new TV advertising rules (2007-11-13) |author=European Parliament |accessdate=2008-05-05] limit the time taken by commercial breaks to 12 minutes per hour (20%), with a minimum segment length of 20 or 30 minutes, depending on the program content.

Commercial breaks are also taken during breaks in the action in sporting events. In some cases, the sporting event will pause to accommodate a commercial break. This is known as a television timeout.

References


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • commercial break — ➔ break2 * * * commercial break UK US noun [C] MARKETING ► a short interruption of a television or radio programme to broadcast advertisements: »The first episode featured only three commercial breaks …   Financial and business terms

  • commercial break — commercial breaks N COUNT A commercial break is the interval during a commercial television programme, or between programmes, during which advertisements are shown …   English dictionary

  • commercial break — UK / US noun [countable] Word forms commercial break : singular commercial break plural commercial breaks a short interruption in a television or radio programme when advertisements are broadcast …   English dictionary

  • commercial break — /kəˌmɜ:ʃ(ə)l breɪk/ noun the time set aside for commercials on television ● The advertiser wished to specify exactly when in the commercial break the advertisements were to appear. ● The advertising manager placed one advertisement in each… …   Marketing dictionary in english

  • commercial break — a short interruption during radio or television programming for the broadcasting of a commercial or commercials. * * * …   Universalium

  • commercial break — com,mercial break noun count a short interruption in a television or radio program when advertisements are broadcast …   Usage of the words and phrases in modern English

  • commercial break — a short interruption during radio or television programming for the broadcasting of a commercial or commercials …   Useful english dictionary

  • commercial break — noun an interruption in a radio or television broadcast for advertisements …   English new terms dictionary

  • commercial break — /kəˈmɜʃəl breɪk/ (say kuh mershuhl brayk) noun an interruption to a radio or television program during which advertisements are played …  

  • Commercial bumper — In broadcasting, a commercial bumper, ident bumper or break bumper (often shortened to bump) is a brief announcement, usually two to 15 seconds, placed between a pause in the program and its commercial break (and also the other way around). The… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”