23red

Infobox_Company
company_name = 23red
company_
company_type = Private
foundation = 2000
location_city = London
location_country = UK
key_people = Jane Asscher, Managing Partner and Chairman Adam Wylie, Managing Partner Philippa Dunning, Managing Partner and Creative Services Director Sean Kinmont, Managing Partner and Creative Director | industry = Advertising agency Marketing Branding
services = Brand advertising and communication strategy
homepage = [http://www.23red.com/ www.23red.com]
footnotes =

23red is an independent, integrated brand communications and advertising agency based in the UK.

It maintains offices off Oxford Street in central London , Nottingham and Bristol. 23red’s core focus lies in brand advertising, branded content, relationship marketing and brand activation.

History

By October 2000, the dot-com boom fuelled an explosion of start-ups and mergers of agencies delivering marketing, advertising and digital services throughout the UK. [cite web| url=http://directmag.com/mag/marketing_sounds_team_spirit/| title=Sounds Like Team Spirit| author=Prism Business Media Inc.| date=1999] As a result, new companies promising highly creative, interactive solutions rose to challenge existing market leaders.

Tequila Payne Stracey, a London-based direct marketing agency, had grown from a modest five employees in 1991 to more than 300 in 2000. [cite web| url=http://ld.livedelivery.com/F/11492/_OC54727633.pdf| title=Report| author=Omnicom Group| date=2000] Looking to build a more nimble agency suitable for competing in an emerging, dynamic landscape, Tequila’s Chief Executive Jane Asscher, Managing Director Adam Wylie and Creative Director Sean Kinmont left the business in October 2000 to start a new agency 23red.

The agency’s founding clients included Ladbrokes, World Rally Championship and PlayStation.

In 2001, Philippa Dunning joined the senior partners as Creative Services Manager, also from Tequila.

23red is a member of [http://www.worldwidepartners.com/ Worldwide Partners] , a global network of independent marketing, advertising and creative agencies.

Helped advertise the drink, Taboo.

References and footnotes