I Don't Play That

Infobox Single |
Name = I Don't Play That


Artist = La Toya Jackson
from Album = Startin' Over
Released = January 29, 2007
Format = Promotional CD
Recorded = 2006
Genre = R&B/Pop
Length = 3:37 (Radio Edit)
Label = Ja-Tail Records
Producer = Jeffré Phillips
Chart position = Not yet available
Reviews =
Last single = "Free the World"
(2005)
This single = "I Don't Play That"
(2007)
Next single = -

"I Don't Play That" is a song by American singer La Toya Jackson, taken from her eleventh studio album "Startin' Over". The single was announced in January of 2007, and was released to radio on January 29, 2007. Originally, the single was tested on WTMP in Tampa, Florida. Currently, only WTMP, WAKB in Augusta, Georgia and WAGH in Columbus, Georgia have aired the single. It has not yet received a commercial release or charted on any Billboard chart. During the first month of the single's release, it remained in the top 100 on Urban AC airplay. With lack of promotion however, the single continued to drop in airplay. It also enjoyed minor success on mainstream urban, Top 40, and rhythmic format stations. Within two months, the single had completely dropped from Top 40 and rhythmic airplay charts. By the third month, the single had also dropped from the mainstream urban airplay charts. Finally, nearly five months later, the single had dropped from the Urban AC airplay chart completely.

The track was written and produced by Jeffré Phillips, Jackson's manager and owner of the Ja-Tail record label, and features background vocals by Genevieve Jackson, daughter of La Toya Jackson's brother Randy. The single was originally entitled "Armed and Famous", named after the reality TV series that Jackson starred in at the time of the single's release. The single was retitled after unexpected cancelling of the show, due to its inability to compete with "American Idol". The cover of the promotional single was revealed on February 18, 2007.