Secret Recipe

Secret Recipe

Infobox Company
type =
company_name = Secret Recipe
company_
foundation = 1997
location = Kuala Lumpur,
flagicon|Malaysia Malaysia
industry = Food and beverage
key_people = Datuk Steven Sim [The Star Online. [http://thestar.com.my/news/story.asp?file=/2006/7/29/bizweek/14899819&sec=bizweek] . Retrieved May 26 2007.]
area_served = flagicon|Malaysia Malaysia
flagicon|Singapore Singapore
flagicon|Thailand Thailand
flagicon|Indonesia Indonesia
flagicon|Philippines Philippines
flagicon|China China
products = Cakes and Fusion foods
homepage = http://www.secretrecipe.com.my

Secret Recipe is a lifestyle café chain and has become a household name following its debut in Malaysia since 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Philippines, Indonesia and Thailand by virtue of its quality cakes, fusion food and distinctive service.

The company has registered an impressive double digit growth for the past 5 years. In a short period of seven years, Secret Recipe has experienced a rapid growth of over 100 cafes throughout the region.

Secret Recipe is known especially for its cakes.

Accomplishments

[Secret Recipe. [http://www.secretrecipe.com.my/secretrecipe/catalog/exchange/topc4314.html About Us; Awards and Achievements] . Retrieved May 26 2007]

2003

* Most Competitive Company Award
* Malaysia Book of Records
* Superbrand of Malaysia (2003-04)

2004

* SMI Brand Builder of The Year Award
* Excellent Food Award

2005

* Product Excellence Award
* Most Promising Franchiser of The Year Award (2005-06)
* Malaysia Best Halal Restaurant of The Year
* Most Promising Franchiser of the Year Award
* SMB Brand Building Award

2006

* Indonesia’s Best Restaurant Award
* Golden Bull Award
* Enterprise 50 Award
* SMB Brand Building Award
* BestBrand Food & Beverage Cafes (2006-07)
* Best Local Restaurant Chain

2007

* International Franchisor of the Year
* Franchise of the Year
* Homegrown Franchise of the Year Award
* Best Sales Growth Award
* Best Brand Food & Beverage Cafe
* TOP TEAM 50 Enterprise Award
* Best Casual Dining Restaurant of The Year (2007-2008)

Notes

References

* [http://www.secretrecipe.com.my/ Official Website - Malaysia]
* [http://www.secretrecipe.com.ph/ Official Website - Philippines]
* [http://www.secretrecipe.com.sg/ Official Website - Singapore]
* [http://www.secretrecipe.co.th/ Official Website - Thailand]


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