Texize

Texize Chemical Company, Texize Household Cleaner, or simply Texize, was a chemical company incorporated in the 1940s which sold industrial cleaners to textile plants, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946. It was Henderson who persuaded Texize's founder, Jack Greer, to market the company's products for househould use. Texize's product line included Janitor In A Drum, Glass Plus, Fantastik, and many others. Texize was acquired by Dow Chemical Company in 1986.

ee Also

Dow Chemical Company

References

http://www.knowitall.org/legacy/laureates/James%20M.%20Henderson%20.html