Ken-L Ration

Ken-L Ration is the name of a brand of dog food that is no longer produced. The brand offered both canned and dry dog food. Ken-L Ration was owned by Quaker Oats, but the brand was sold to H. J. Heinz Co. in 1995. [http://www.findarticles.com/p/articles/mi_qn4182/is_19950207/ai_n10073836] Since being sold, the brand has faded into obscurity, although vast amounts of Ken-L Ration memorabilia can be found on eBay. The brand featured a yellow dog named Fido on its labels. [ [http://www.citizenlunchbox.com/famous/dogs-E-L.html Famous Dogs E-L ] ]

The brand is most notable for a popular advertising jingle from the 1960s. The jingle was based on the song "My Dog's Bigger Than Your Dog" written by Tom Paxton. The advertisement consisted of two children singing:

::"My dog's faster than your dog,"::"My dog's bigger than yours."::"My dog's better 'cause he gets Ken-L Ration,"::"My dog's better than yours."

The jingle is often misquoted as having 'bigger' or 'better' as the adjective of every line.Dubious|date=April 2008

Until 1968, Ken-L Ration was the sponsor of the pet kennel at Disneyland, known as Ken-L Land. [http://www.yesterland.com/kenlland.html]

Like several other dog food brands, Ken-L Ration issued a yearly award to brave or heroic dogs, entitled the "Ken-L Ration Dog Hero of the Year Award". The last known year this was issued was 1996.

Ken-L Ration in Popular Culture

*In the 1996 film "Freeway", the film's star, a young Reese Witherspoon, is seen singing along with the jingle while watching TV just before the police come in to arrest her family.

*In the 1993 film "Demolition Man", the jingle for Ken-L Ration is featured along with jingles from Armour and Green Giant as "oldies", popular music in the future society of San Angeles.

References