Beverage Partners Worldwide

Beverage Partners Worldwide

Beverage Partners Worldwide (BPW) is the name of the joint venture partnership between The Coca-Cola Company and Nestlé, created in 2001 as the successor to Coca-Cola and Nestle Refreshments (CCNR) founded in 1991. Coca-Cola and Nestlé hold equal parts in the joint venture.[1]

In late 2006, the two companies announced that their joint venture is focussed on producing and selling drinks based on black tea and green tea like Nestea and Enviga.[1]

The iced tea brand, Nestea, while owned by Nestle, is controlled in most global markets by BPW. BPW operates in more than 40 countries, marketing Nestea as well as other ready-to-drink chilled teas. Nestea trails well behind competitors, notably Lipton and Snapple, in most developed markets. In 2007 BPW lost the right to managed RTD flavoured milks and chilled coffees, including several Nescafe spin-offs. Coca-Cola subsequently agreed a separate joint venture with Illy Coffee to market RTD coffees.[2]

External links

References

  1. ^ a b "La coentreprise Beverage Partners Worldwide (BPW) se réorientera vers le thé noir" (in French). PR Newswire Europe. 2006-11-02. http://prnewswire.co.uk/cgi/news/release?id=183259. Retrieved 2007-09-12. 
  2. ^ Beverage Partners Worldwide : marketing and advertising profile at Adbrands.net

Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Beverage Partners Worldwide — Création 2001 modifier  …   Wikipédia en Français

  • Beverage Partners Worldwide — (BPW) ist ein Joint Venture zwischen Coca Cola und Nestlé im Bereich der „ready to drink“ Grüntee , Schwarztee und Kaffeegetränke. Es wurde 2001 gegründet und ist der Nachfolger des Joint Venutures Coca Cola and Nestlé Refreshments.[1] BPW ist… …   Deutsch Wikipedia

  • Cereal Partners Worldwide — The logo of Cereal Partners Worldwide Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals …   Wikipedia

  • Nestea — Type Iced tea Owner half Nestlé, half Coca Cola. Introduced 1977 Website …   Wikipedia

  • Nestlé — S.A. Type Société Anonyme Traded as SIX: NESN OTC Markets Gro …   Wikipedia

  • Coca-Cola Company — The Coca Cola Company Pour la boisson, voir la page Coca Cola. Pour l entreprise de distribution de boisson, voir la page Coca Cola Enterprises Logo de The Coca Cola Company Création …   Wikipédia en Français

  • Nestea — Pays d’origine  Suisse …   Wikipédia en Français

  • The Coca-Cola Company — 33° 46′ 16″ N 84° 23′ 48″ W / 33.771, 84.3966 …   Wikipédia en Français

  • The Coca Cola Company — Pour la boisson, voir la page Coca Cola. Pour l entreprise de distribution de boisson, voir la page Coca Cola Enterprises Logo de The Coca Cola Company Création …   Wikipédia en Français

  • The coca-cola company — Pour la boisson, voir la page Coca Cola. Pour l entreprise de distribution de boisson, voir la page Coca Cola Enterprises Logo de The Coca Cola Company Création …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”