- Trivection oven
The Trivection oven is a
Convection microwave created byGeneral Electric , which combines radiantheat ,convection andmicrowave s for customizedcooking . According to GE, it cooks food five times faster than a traditional oven.The product is notable mainly for being prominently featured in the pilot of the American
situation comedy "30 Rock ", where the character ofJack Donaghy (played byAlec Baldwin ) describes the product, claiming to have invented it himself and pegging it as his "greatest triumph" after years and years ofmarket research . Jack Donaghy's description of the product is taken near verbatim from GE’s website. He later uses the oven as ametaphor for "The Girlie Show", saying thatTracy Jordan (Tracy Morgan ) is the "third heat". Also notable, is the fact that television chef and Food Network starAlton Brown host ofGood Eats was consulted in the design of the Trivection Oven. [ [http://www.cnet.com/8301-13553_1-10004441-32.html Alton Brown teams up with GE] ]The Trivection oven’s inclusion in 30 Rock was widely seen as an example of
product placement , especially since the same product was later advertised during the commercial break. [ [http://www.defamer.com/hollywood/30-rock/great-moments-in-shitergy-30-rock-and-the-ge-trivection-oven-207248.php Great Moments In Shitergy: '30 Rock' And The G.E. Trivection Oven] ] [ [http://www.kitchencontraptions.com/archives/007881.php Trivection Oven at Kitchen Contraptions.com] ] However,Tina Fey , the show’s creator and writer of the episode, has stated the oven was actually included in the show purely as a joke and that GE had nothing to do with it, although she suspects that "maybe somebody's taking credit for it." [ [http://www.accesshollywood.com/news/ah1969.shtml On '30 Rock,' Tina Fey Draws From Her Past At 'SNL'] ] Allison Eckelkamp, a spokesperson for GE, confirms this and says that GE chose to run ads for the oven during the commercial break to make sure viewers knew it was a real product. [ [http://www.twice.com/article/CA6396950.html?industryid=23104 GE's Trivection Oven Gets Ready For Its Close-Up] ] General Electric is the parent company forNBC , which produces and broadcasts "30 Rock".References
External links
* [http://www.geappliances.com/products/introductions/trivection/ The Trivection oven on GE's website]
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