- Cadillac Catera
Infobox Automobile
name=Cadillac Catera
manufacturer=General Motors
production=1997–2001
predecessor=
successor=Cadillac CTS
platform=GM V platform
assembly=Rüsselsheim ,Germany
related=Opel Omega Vauxhall Omega Holden Commodore
class=Mid-size luxury car
body_style=4-door sedan
engine=3.0 L "L81"V6
transmission=4-speed automatic
length=1997-99: Auto in|194.0|0
2000-01: Auto in|192.2|0
wheelbase= Auto in|107.5|0
width= Auto in|70.3|0
height=1997-99: Auto in|56.3|0
2000-01: Auto in|56.4|0
weight= Auto lb|3897|0
layout=FR layout
similar=BMW 5 Series Lincoln LS Mercedes-Benz E-Class The
Cadillac Catera was amid-size d automobile that was largely a rebadged version of theOpel Omega MV6 made inRüsselsheim ,Germany .It was marketed in
North America and other markets worldwide as an entry-level Cadillac. Cadillac's engineers made a number of luxury and safety modifications for the U.S. market, adding significantly to the MV6's original curb weight, as well as softening the car's suspension. Since the demise of Cadillac's top-of-the-line Fleetwood in 1996, Cadillac wanted a third sedan. The Catera was brought to North America, and the Seville became a top-of-the-line sedan, moving the DeVille as Cadillac's middle-class sedan. Also, it was the only Cadillac built outside of theUnited States to come to North America by that time (the earlierCadillac Allanté roadster was partially assembled inItaly ).The Catera debuted for the 1997 model year, and was subsequently updated with a new nose, wheels, interior trim, mirrors, HID headlights, stiffer suspension settings, and side airbags for 2000. Power came from a Convert|200|hp|kW|-1|abbr=on 54° "L81"
V6 to the rear wheels, unlike all other Cadillacs of its day. The car's engine was made inEngland at GM'sEllesmere Port facility, theGM 4L30-E transmission , which was also used in the BMW 3 and 5 Series, as well as certainIsuzu products, was from GM's plant inStrasbourg ,France . A Sport model of the Catera was offered beginning in 1999 featuring larger wheels, a firmer suspension, rear spoiler and other mostly cosmetic differences.Marketing
The Catera was marketed to younger demographic than traditional Cadillac buyers with the "Caddy that zigs" tagline, and the car generally delivered on its promise of
Europe an-style handling. The launch advertisements featured supermodelCindy Crawford , who was paid a reported $350,000 for ads including talking to an animated duck-like creature known as "Ziggy", offered by Cadillac as follows — "Like Catera, he was hatched in Germany and has the sole mission of bringing fun to the luxury of Cadillac. He was one of six mythical, beakless, footless martins or "Merlettes" in the Cadillac Crest before we gave him big feet, a giant beak, and turned him around. He's quite a departure from his five brothers who have been part of the Cadillac Crest since the days of the crusades when the crest was the proud symbol of Le Sieur Antoine de la Mothe Cadillac Family."The car was smaller and had less power than other Cadillacs of the time. Though the Catera generally received good reviews from the automotive press, sales did not meet GM's expectations. The car was often seen as too small to appeal to the marque's traditional
luxury car buyers and failed to attract as many buyers away from European luxury brands as GM had initially predicted. Some compared the Catera's short and disappointing production run to the disastrous Cimarron of the early 1980s, although the Catera was a far better car in the opinion of most journalists and owners. The "duck's" disappearance from the company logo altogether in 1999 may have been a reaction to this failure, although they were also dropped to simplify the logo just before the company would launch its successful "Art & Science" design theme.A phrase in some of the car's advertising ("
lease a Catera") resulted in a character ofCBS medical drama "Chicago Hope " being named for the car, Lisa Catera. Cadillac also became a sponsor of the show. Dr. Catera was played by Stacey Edwards, best known as a deaf woman in the movie In the Company of Men.Controversies
The Catera, due in part to reliability problems including initial tire wear issues caused by an "autobahn-friendly" alignment specification, and engine failures (for which a recall was eventually offered by GM) as well as a disappointing marketing campaign, was dropped after the 2001 model year. Consumer and automotive publications have generally reported the Catera's reliability improved significantly with the 1999 model year. Approximately 95,000 Cateras were sold in the
United States in its five-year production run.By the time the Catera was dropped, Cadillac would begin the company's current "Art & Science" design theme, and would skip a model year before unveiling the Catera's replacement, the American-designed & built
Cadillac CTS , which would become a much more successful model.Related vehicles
The Catera's basic platform/chassis continued in use until September 2006 in the
North America nPontiac GTO , and until 2007 in theHolden Commodore andHolden Monaro inAustralia . The EuropeanOpel Omega was discontinued in 2003.References & Links
* [http://autos.groups.yahoo.com/group/CateraOwners/ CateraOwners] , the world's largest owners group for the Cadillac Catera
*cite journal|journal=Car and Driver |issue=May 2000|title=Cadillac Catera Sport|author=John Phillips|pages=120–125
* [http://www.salon.com/aug97/columnists/illhumor970821.html Humorist Ian Shoales on the Catera marketing campaign]
Wikimedia Foundation. 2010.