WYPW

Infobox Radio Station
name = WYPW


area = Nappanee, Indiana/South Bend, Indiana
branding = "Power 95.7"
slogan = "The Hip-Hop Station!"
airdate = 1990
frequency = 95.7 (mHz)
format = Rhythmic Contemporary
erp = 1,250 Watts
class = A
owner = Federated Media

WYPW (Power 95.7) is an FM radio station located in South Bend, Indiana. The station operates on the FM radio frequency of 95.7 mHz.

History

WYPW signed on as WLRX on December 16, 1991 (the calls for the construction permit granted in 1990 had been WXJG, but the station was never on the air with those calls). WLRX broadcast ABC Radio/SMN's StarStation adult contemporary format serving the Nappanee area under the name "Star 96," then segued to a Hot AC direction with local DJs as "Magic 95.7" and broadened its focus to include South Bend and Elkhart. It was during this time the station also changed hands from Indiana Star Broadcasting to Service Communications of South Bend. Service was purchased by Talking Stick who is now a part of the Federated Communications of Elkhart umbrella. The current calls and format were adopted at midnight on February 4, 2005.

Since the debut of Power 95.7, competing station WSMK in Buchanan, Michigan has changed to a Rhythmic AC direction, leaving WYPW as the only full-time commercial hip-hop station in the market.

External links

* [http://www.power957.com Power 95.7's website]
*fmq|WYPW