- BALS Corporation
The BALS Corporation (tyo|2738) is a
Japan -based company established in 1992. It is mainly engaged inretail business forfurniture and interior household accessory items. The company operates several brands namely “Francfranc ”, “BALS Tokyo ”, “Agito” and “J. Period ” covering different market segments in the country. The first retail shop was operating under the brand “Francfranc”, it was considered as the pioneer of the industry in Japan because 15 years ago in Japan, there was no retail store selling furniture together with households items such as table andkitchen -ware,fabrics , lightings,bathroom items, interior decorations andstationery in one shop. The colorful design of Francfranc items with lively and tidy shop environment attracted lots of young customers and professionals.The meaning of BALS is Basic Artistic Life Style. The basic concept of Francfranc is “simple and stylish”. All the products under Francfranc are with simple but colorful design; all the furniture items are specially designed to save space to cope with the relatively smaller size of
Tokyo apartments. The brand was welcomed by the younger generation of Tokyo and grows rapidly into more than 70 stores all over Japan in 2006.External links
*http://www.bals.co.jp
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