Sloche

Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: "No animal has tasted this product before you", "A good source of crushed ice". Couche-Tard also sells gummy candies under the Sloche brand. Some of these candies had to be removed from the shelves after allegations that their concept art was racist. [ [http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/1121444795230_116853995/?hub=CanadaAM CTV.ca | Couche-Tard candy packaging called 'racist' ] ] [ [http://www.hour.ca/news/news.aspx?iIDArticle=9639 Hour.ca - News - Candy wrapper whistleblower wins prize ] ] It is also Quebec's equivalent to Icee, which is only sold in the United States, English Canada and Mexico.

Flavors

All Sloche flavor names are humorous and often gross, a marketing decision aimed at pleasing a mostly teenager crowd. The brand mission was described as: "To satisfy their need for sensory gratification and protest against authority, parents and society." [ [http://www.debrief.co.uk/fulltext/CCA/77590.htm Sloche ] ] The beverage's colors are vivid and the taste is saidWho|date=November 2007 to be much sweeter than that of Slush Puppy and slightly more acidic. The following is an incomplete list of current and discontinued flavors:
* Rose Beef ("Rosbeef")
* Sang Froid ("Cold Blood")
* Bomme Galloune ("Bubble Gum")
* Swompe ("Swamp")
* Poussin Frappé ("Slammed Chick")
* Liposuccion ("Liposuction")
* Winchire Wacheur ("Windshield Washer"), formerly: Schtroumpf Écrasé ("Crushed Smurf")
* Goudron Sauvage ("Wild Tar")
* Cheddar Tropical ("Tropical Cheddar")
* Gadoue ("Dirty melted snow")And the new ones are called Won TongIt should be noted that the flavor names in French are often nonsensical or are based on corrupted English expressions, adding to the humorous effect. The "Schtroumpf Écrasé" flavor was renamed because of copyright infringement concerns.

ee also

* Slush (beverage)
* Slush Puppie, their main competitor in the Quebec market

External links

* [http://www.sloche.com/ Officiel Sloche site]

References