- What a Great Idea!
'What a Great Idea!' is a nationally syndicated
television program that showcases cutting-edge new products and trendsetting new innovations by unknown inventors, hosted by veteranHome Shopping Network personalityBob Circosta . Circosta's company, Bob Circosta Communications, Inc., produces and distributes the episodes.Each show lasts 30-minutes, with host
Bob Circosta interviewing each inventor and demonstrating the various features and attributes of the debuting product. Typically, these products lack mainstreamdistribution , and rely upon "What a Great Idea!" to publicize the creation to the masses. Given Circosta's long-standing relationship withHSN and his experience with theinfomercial world, "What a Great Idea!" is also utilized as a promotional vehicle to capture the imagination of home shopping channels' executive decision-makers, who often study the show for new product leads. Many of the products that debut on this program eventually launch nationwide on any one of the many shop-at-hometelevision networks.Just like
HSN andQVC programs, "What a Great Idea!" offers a call-in number, where interested members of the viewing audience can order the product directly to their home. Some of the items showcased on the program include fitness DVDs, beverage coolers, educational items for children, and health products."What a Great Idea!" premiered in
2005 and is scheduled to return in2007 for its third straight year.References
* [http://www.whatagreatidea.tv/greatideatvshow.html "What a Great Idea!"] Program homepage
* [http://www.tagcooler.com/images/video/TagCooler.wmv Program clip] Tag Coolers
* [http://www.fitbysara.com/news-Circosta_Release.php TV Appearance Press Release] Fit by Sara
* [http://www.bobcircosta.com Bob Circosta Communications, Inc.] Official website for Bob Circosta Communications, Inc.
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