- Heritage Foods
Infobox Company
company_name = Heritage Foods (I) Limited
company_
company_type = Private (BSE )
foundation = 1992
location = Hyderabad,India
key_people =Mr.Lokesh Nara (Executive Director)
Sambasiva Rao (President)
industry =Dairy ,Retail , andAgriculture
products =
revenue = profit$108 million USD (in 2006-07)
net_income =
num_employees = 2800+
company_slogan = Health and Happiness
homepage = [http://www.heritagefoods.co.in www.heritagefoods.co.in]
footnotes =Heritage Foods (India) Ltd (commonly known as Heritage) is one of the largest
private sector ,milk anddairy producing enterprised in SouthernIndia . The company has recently expanded intofood andgrocery retail ing under the brand "Fresh@".The brand 'Heritage' touches the lives of 500,000
farmer s and 600,000customer s every day and the brand 'fresh@' touches the lives of 1,000 farmers and 17,000 customers every day.About
Heritage was founded by
Nara Chandrababu Naidu the formerChief Minister ofAndhra Pradesh in1992 with the objective of "bringing prosperity to the rural families through co-operative efforts”. At present, Heritage has market presence in all the southern states inIndia .The Dairy Brand - Heritage
Heritage by choosing
Chittoor district ofAndhra Pradesh as its primary procurement base of milk, had taken full advantage of the large, high yielding and cross-bredcow population found in the area, which has become the secret of the success story of Heritage.Today Heritage has network in the states of Andhra Pradesh,
Karnataka ,Tamil Nadu , andMaharashtra for procurement and distribution of quality milk and milk products. Heritage products are also distributed in the state ofKerala . Heritage has drawn plans to be a pan-India player in thedairy segment.The Retail Brand - Fresh @
The pilot store was first launched in Hyderabad on
2006-11-29 . The store is presented to the customer as "Fresh@ Store_Location" to connect with the neighborhood. The pilot store, opened atVikrampuri in Hyderabad, is called "Fresh@Vikrampuri". Fresh@ today has a total of 75 stores across three cities. 30 in [Hyderabad , India, 23 inBangalore , and 22 stores inChennai . The company has pan-India expansion plans, with phase 1, to open 75 stores in south India completed in 2008.Products
Heritage's dairy range of products amongst others include
milk ,curd ,ice cream ,butter milk ,flavoured milk ,dairy whitener ,skim milk powder . . The Fresh @ range of products include 177sku 's of freshfruit s andvegetable s, 150 sku's of in house bakery products and the private labelFarmers' Pride includescereals ,pulses ,staples , andspices .References
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* — plants commissioned by the company in 2003
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