La Choy

La Choy

La Choy is a brand name of canned and prepackaged Chinese food ingredients. The brand is currently owned by ConAgra Foods.

La Choy was founded in 1922 by Dr. Ilhan New (유일한), later founder of Yuhan Corporation in Korea and Wally Smith, from the University of Michigan. The first product, canned bean sprouts, was originally sold in Smith's Detroit grocery store. [http://www.conagrafoods.com/brands/la_choy/index.jsp]

The longtime commercial jingle included the slogan "LaChoy makes Chinese foods swing American", [http://www.youtube.com/watch?v=SELxplBcmmc as seen in this 1960s TV ad] .

External links

* [http://www.lachoy.com/index.jsp La Choy Official Website]
* [http://www.conagrafoods.com/brands/la_choy/index.jsp La Choy at ConAgra Foods]


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