Brian Rikuda

Brian Rikuda is best known for winning the reality show, Ultimate Hustler, that aired on Black Entertainment Television. The program first aired on October 4, 2005, with the final episode airing on December 13, 2005. As the winner of the show Rikuda earned the opportunity to work alongside media mogul Damon Dash.

Rikuda is originally from San Diego, CA where he attended St. Augstine High School. After high school he went on to attend Stanford University in Palo Alto, CA. Prior to his involvement on the show he started his own record label, Conduit Entertainment.