- Emetrics Summit
The Emetrics Summit is a conference on measuring the success of a
website . It started in 2002 in Santa Barbara byJim Sterne as aweb analytics conference, but has expanded in subject matter toonline marketing optimization. It has also expanded toSan Francisco ,Washington D.C. ,London andGermany .Keynote speakers in the past have included representatives of Coke,
Xerox ,Amazon.com ,Yahoo! ,CBS ,Dell ,Microsoft ,Ford , andDisney .The subject matter has ranged from the simply technical (is log file analysis better that page tagging) to the organization (how do you get business people to understand that incredible value in web data?) to the holistic (how do you combine web performance monitoring and customer satisfaction with web analytics in order to get the Big Picture?).
The Emetrics Summit has continued to grow in size and was the spawning ground of the
Web Analytics Association .External links
* [http://www.emetrics.org/ Official website]
Wikimedia Foundation. 2010.
