Kotex

Kotex is a brand of feminine hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.

History

The modern, commercial, disposable pads seem to have started in the late nineteenth century with the Hartmann company in Germany and Johnson & Johnson in the U.S.A. [ [http://www.mum.org/paddir.htm Museum of Menstruation] ] In the United States, Kotex became well-known in the 1920s, when Kimberly-Clark placed adverts in "Good Housekeeping" magazine. Although some readers were offended by the ads, the products' success led to more advertisements. Kimberly-Clark also promoted Kotex in "Good Housekeeping" by using intimate advice columnist Mary Pauline Calender.

Notes

References

*Marchand, Roland (1985) "Advertising The American Dream; Making Way For Modernity, 1920-1940". London; England, University of California Press, LTD.

External links

* [http://www.kimberly-clark.com/ Kimberly-Clark corporate website]
* [http://www.kotex.com Kotex corporate website]
* [http://www.girlspace.com Girlspace: Kotex website for teen girls]