The Computer is Personal Again
- The Computer is Personal Again
The Computer Is Personal Again was Hewlett-Packard's PSG campaign slogan that was brought up in May 2006. Two months after its creation, Dell followed up with its own campaign entitled "Purely You," which seems to piggyback off the HP idea.
The campaign was designed to bring back the fact that the PC (Personal Computer) is a personal product. The campaign utilized viral marketing (see below), sophisticated visuals, and its own web site (www.hp.com/personal). Some of the ads featured well-known personalities - Pharrell, Mark Burnett, Mark Cuban, Jay-Z and Shaun White. Rather than show a bunch of talking heads, each advertisement showed a neck-down view in which the endorser, aided greatly by graphics, visually showed how they used HP products. All these personalities weren't paid millions of dollars but brought a deal with HP to sponsor their or a selected charity group.
Wikimedia Foundation.
2010.
Look at other dictionaries:
The Young and the Restless minor characters — The following are characters from the American soap opera The Young and the Restless who are notable for their actions or relationships, but who do not warrant their own articles. Contents 1 Current Characters 1.1 Genevieve … Wikipedia
computer science — computer scientist. the science that deals with the theory and methods of processing information in digital computers, the design of computer hardware and software, and the applications of computers. [1970 75] * * * Study of computers, their… … Universalium
Computer network — Computer networks redirects here. For the periodical, see Computer Networks (journal). Datacom redirects here. For other uses, see Datacom (disambiguation). Internet map. The Internet is a global system of interconnected computer networks that… … Wikipedia
Computer-supported collaboration — (CSC) research focuses on technology that affects groups, organizations, communities and societies, e.g., voice mail and text chat. It grew from cooperative work study of supporting people s work activities and working relationships. As net… … Wikipedia
The Companions of the Avatar — are various fictional characters that appear in the Ultima series of computer role playing games. The Companions refer to the characters the Avatar has adventured with over the course of the series. This includes all of the NPCs that join the… … Wikipedia
Personal Jukebox — The Personal Jukebox (also known as PJB 100 or Music Compressor ) was the first commercially sold hard disk digital audio player. Introduced late in 1999, it preceded the Apple iPod and similar players. The original design was developed by Compaq … Wikipedia
Computer crime — Computer crime, or cybercrime, refers to any crime that involves a computer and a network.[1] The computer may have been used in the commission of a crime, or it may be the target.[2] Netcrime refers to criminal exploitation of the Internet.[3]… … Wikipedia
The Sims 3 — Developer(s) The Sims Studio Publisher(s) Electronic Arts … Wikipedia
The Mole (U.S. season 2) — The Mole: The Next Betrayal Country of origin United States No. of episodes 13 … Wikipedia
The 414s — gained notoriety in the early 1980s as a group of friends and computer hackers who broke into dozens of high profile computer systems, including ones at Los Alamos National Laboratory, Sloan Kettering Cancer Center, and Security Pacific Bank.[1]… … Wikipedia
