Vertigo Parfums

Vertigo Parfums is a French fashion brand currently sold on five continents. Vertigo was created in 1984 by designer Daniel Mimoun and business man Simon Attias. Vertigo fashion wear is recognized today by the Fashion Industry and the public with more than 100 stores bearing the Vertigo brand and over 2500 stores selling the label in cities like Paris, New York, Mexico, Caracas, LA, São Paulo, Miami, Tokyo, Beirut, London, Saint Tropez, Aruba, etc...

January 2005 the two founders of Vertigo and their Vertigo US partner Jean-Marc Zarka signed a licensing agreement with Beauty Licensing Unlimited (BLU inc.), a New York based beauty licensing company founded by [http://www.perfume2000.com Perfume 2000] magazine former owner and publisher, Bernard Pommier and a leading fragrance design and supply company Mane SA.

“Leave the perfume creation to the perfumers”. This statement may sound natural and obvious to many of you, yet the reality is that for most recently launched fragrances, this principle had long been forgotten. VERTIGO was designed with this thought in mind.

Driven mostly by the economic model imposed by the cost and the frenzy of perfume releases and the absence of risk taking, Brand Managers don’t allow much margin for creativity to the perfumers. The fragrance category suffers from a lack of innovation and originality. When a fragrance designer is allowed the time and the freedom to use the finest ingredients on earth to capture pure scented emotions, magic can happen!

VERTIGO was designed that way. Mane, a four generation fragrance house, gave Cecile Krakower, the Perfumer behind the Vertigo fragrance, limitless access to its resources and most advanced technologies, joining teams of local experts of the Brazilian rainforests to capture new accords inspired by first-time extracted flowers like The tear of Venus.