- Pepe Jeans
Infobox Company
name = Pepe Jeans junior
type = Unknown
genre =
foundation =London (1973)
founder =
location_city =
location_country =
location = Unknown
locations =Pepe Jeans is one of the fastest growing denim and casual wear brands in Europe.Fact|date=January 2007 The brand has a presence in several countries around the world. Pepe Jeans were launched in
India in1989 and has expanded immensely since then.History
1973
Established as weekend road side stall by three brothers Nitin Shah, Arun Shah and Milan Shah. Their shop was located at
Portobello Road Market,West London . Before the brand began Nitin Shah worked for a petrol station and was spotted by a man named Shantilal Parmar who ran a jeanswear business. Shantilal Parmar took Nitin Shah on from the petrol station to work for him as a commissioned agent selling jeans. From these beginnings and learning all about the jeanswear industry, fabrics, stitching, washes, packaging and marketing from Shantilal, Nitin and his three brothers started their own company Sholemay Ltd trading as Pepe Jeans. Ultimately Shantilal Parmar company manufactured jeans for the three brothers which they sold on the stalls and to other retailers whom they knew.1975
Number of market stalls grew to 4. This also included Kensington Market, which housed many other denim sellers many of which also became well know jeanswear wholesalers. Due to the fact that Pepe was growing bigger it was necessary to open a boutique at Kings Road, London. Then a boutique on
Carnaby Street followed and later a warehouse and offices in Avonmore Trading Estate.1980s
In the 80s the brand grew even more and it became one of
Europe 's best clothing brands. The song "How Soon is Now?" byThe Smiths was used to advertise the brand in 1988.1992
Current Pepe jeans logo is introduced.
Some of Pepe Jeans main faces
*
Fernando Torres
*Natalia Vodianova
*Kate Moss
*Cristiano Ronaldo
*Sienna Miller
*Ashton Kutcher
*Daria Werbowy External links
* [http://www.pepejeans.com Official Pepe Jeans site]
* [http://www.fashion-forum.org/fashion-brands/pepe-jeans.html Pepe Jeans - History]
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