Authentic TV

Authentic TV

Infobox TV channel
name= Authentic.tv
logosize=165px
logoalt=Treasures TV logo
launch=21 January 2005
closed date=3 April 2005
share=
share as of=N/A
share source=
owner=
web= [http://www.authentic.tv/ www.authentic.tv]
availability note=
terr serv 1=
terr chan 1=
terr serv 2=
terr chan 2=
sat serv 1=Sky Digital
sat chan 1=Channel 670
sat serv 2=
sat chan 2=
cable serv 1=
cable chan 1=| cable serv 2=
cable chan 2=
cable serv 3=
cable chan 3=
dummy parameter=
|

Authentic TV was a short-lived television home shopping channel in the United Kingdom. It began broadcasting on Sky Digital on January 21st 2005 and ceased broadcasting on September 1st 2005 .

Channel History

Authentic TV was the brainchild of Collectibles Guru, Gary Ashburn a leading Collectibles expert who had successfully appeared for many years on QVC and Ideal World TV Home Shopping Channels in the UK. It was conceived by Gary and long term partner; Paul Lavers as a channel where people could purchase exclusive collectibles, memorabilia and limited editions. Examples of the products on offer included Sports Memorabilia, Rock 'n' Roll Music, Film and TV Memorabilia. The launch team presenters included shopping TV veteran Chloe Marshall and Nikki Vincent.

Without having its own studios, post-production suites, call centres and offices, Authentic TV operated as a kind of virtual channel - even the Sky EPG and Ofcom licence were leased from another channel service provider. Conceptually, creatively and commercially the project seemed attractive but was doomed to failure as Authentic TV became a victim of Sky EPG's over-crowded shopping listings and was listed in a section separate from all other shopping channels. It also under-estimated the "stack-em high" sell it cheap philosophy of traditional direct response marketing. A good idea not executed to the best of its potential.


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  • Authentic — Au*then tic, a. [OE. autentik, OF. autentique, F. authentique, L. authenticus coming from the real author, of original or firsthand authority, from Gr. ?, fr. ? suicide, a perpetrator or real author of any act, an absolute master; a yto s self +… …   The Collaborative International Dictionary of English

  • authentic — authentic, genuine, veritable, bona fide denote being exactly what the thing in question is said to be or professes to be. The prevailing sense of authentic is authoritative or trustworthy with the implication of actuality or accordance with fact …   New Dictionary of Synonyms

  • authentic — authentic, genuine 1. Fowler (1926) tried to establish a distinction in meaning between these two words, reserving authentic for the truthfulness of (for example) a book s contents or a picture s subject and genuine for the status of its alleged… …   Modern English usage

  • Authentic — • The term is used in two senses. It is applied first to a book or document whose contents are invested with a special authority, in virtue of which the work is called authentic. In its second sense it is used as a synonym for genuine , and… …   Catholic encyclopedia

  • authentic — [ô then′tik] adj. [ME autentike < OFr autentique < LL authenticus < Gr authentikos, genuine < authentēs, one who does things himself < autos, self + hentēs < IE base * sen , to prepare, achieve] 1. that can be believed or… …   English World dictionary

  • authentic — (adj.) mid 14c., authoritative, from O.Fr. autentique (13c., Mod.Fr. authentique) authentic; canonical, and directly from M.L. authenticus, from Gk. authentikos original, genuine, principal, from authentes one acting on one s own authority, from… …   Etymology dictionary

  • authentic — I adjective accordant with the facts, according to the facts, accredited, accurate, actual, as represented, attested, authoritative, bona fide, certus, credible, demonstrated, dependable, documented, entitled to acceptance and belief, factual,… …   Law dictionary

  • Authentic — Au*then tic, n. An original (book or document). [Obs.] Authentics and transcripts. Fuller. [1913 Webster] …   The Collaborative International Dictionary of English

  • authentic — [adj] real, genuine accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real*, legit*, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty… …   New thesaurus

  • authentic — ► ADJECTIVE ▪ of undisputed origin; genuine. DERIVATIVES authentically adverb authenticity noun. ORIGIN Greek authentikos principal, genuine …   English terms dictionary

  • authentic — adjective Etymology: Middle English autentik, from Anglo French, from Late Latin authenticus, from Greek authentikos, from authentēs perpetrator, master, from aut + hentēs (akin to Greek anyein to accomplish, Sanskrit sanoti he gains) Date: 14th… …   New Collegiate Dictionary

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