Coca-Cola slogans

Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.^[1]

Slogans, 1886 - 2011 in America^[1]

• 1886 - Drink Coca-Cola.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1963 - Things go better with Coke.
• 1966 - Coke ... after Coke ... after Coke.
• 1969 - It's the real thing.
• 1971 - I'd like to buy the world a Coke. (basis for the song I'd Like to Teach the World to Sing)
• 1974 - Look for the real things.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Mean Joe Greene)
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling. (also used in the UK)
• 1991 - Can't Beat the Real Thing. (for Coca-Cola Classic)
• 1993 - Always Coca-Cola.
• 2000 - Enjoy.
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real.
• 2005 - Make It Real.
• 2006 - The Coke Side of Life (used also in the UK)
• 2007 - Live on the Coke Side of Life (also used in the UK)
• 2009 - Open Happiness
• 2010 - Twist The Cap To Refreshment
• 2011 - Life Begins Here

Australia/New Zealand

• "Be really refreshed" (1961)
• "Things go better with Coke" (1965)
• "It's the real thing" (1972)
• "Coke adds life" (1977)
• "Smile. Coke adds life" (1980)
• "Coke is it!" (1982)
• "You Can't Beat the Feeling" (1987)
• "Live on the Coke side of life" (2008)
• "Real taste. Uplifting refreshment" (2009)
• "Open Happiness" (2011)

Spain (España)

• 1886:«Disfrute Coca-Cola».(Enjoy Coca-Cola)
• 1929: «La pausa que refresca».
• 1959: «Coca-Cola refresca mejor». (Be Really Refreshed)
• 1963: «Todo va mejor con Coca-Cola». (Things Go Better with Coke)
• 1970: «El sabor de la vida» (España) (It’s the Real Thing)
• 1976: «Coca-Cola da más vida». (Coke Adds Life)
• 1982: «Coca-Cola es así» (España) (Coke Is It)
• 1987: «Sensación de vivir» (España) (You Can’t Beat the Feeling)
• 1993: «Siempre Coca-Cola» (Always Coca-Cola)
• 2000: «Vívela» (España y Mexico)
• 2001: «La vida sabe bien» (España)
• 2003: «Coca-Cola, de verdad».
• 2006: «El lado Coca-Cola de la vida (España y Latino America)
• 2008: Desde 1886 repartiendo felicidad (España).
• 2008: «El lado Coca-Cola de la vida» (España y Latino America) (The Coke side of life)
• 2009: «Destapa la felicidad» (España)

India

• "Thanda matlab Coca-Cola!" ("Cold means Coca-Cola!") (2000s) ^[2]
• "Pio sar utha ke" ("Drink with pride")
• "Jo chaho ho jaye, Coca-Cola enjoy!" ("Whatever you wish will come true, enjoy Coca-Cola!")
• "Burrrrrrrrr" ("Refreshment" )(2011)

Indonesia

• "Minumlah Coca-Cola" (1990)
• "Semangat Coca-Cola" (2000)
• "Segarnya Mantap" (2002)
• "Hidup ala Coca-Cola" (2007)
• "Brrr... Hidup ala Coca-Cola" (2009)
• "Buka Coca-Cola, Buka semangat baru" (2010)

Japan

• 1962 - スカッとさわやかコカ・コーラ (Sparkling and refreshing Coca-Cola)
• 1971 - The Real Life
• 1976 - Come on in. (Drink) Coke.
• 1980 - Yes Coke Yes
• 1987 - I feel Coke.
• 1991 - さわやかになるひととき。 (Make a refreshing moment.)
• 1993 - Always Coca-Cola
• 2000 - Enjoy
• 2001 - No Reason
• 2004 - Special Magic
• 2007 - The Coke Side of Life

Pakistan

• "Dill Hai To Mango Aur" ("if you have a heart ask for more") (2000s)
• "Khulein Khushian"("Open Happiness")
• "Kha Le Pee Le Jee Le" ("eat drink live")
• "Mil jul ker khulain khushiyan" ("Open Happiness together") (for Ramadan 2011)

Poland

• "Coca-Cola. To jest to!" ("This is it!") (1982) ^[3]

Russia

• "Всегда Coca-Cola" (1993–2009, "Always Coca-Cola")
• "Coca-Cola идет в дом!" (2010, "Coca-Cola is going to the house!")

References

1. ^ ^{a b} The Coca-Cola Company. "Coke Lore". http://www.thecoca-colacompany.com/heritage/pdf/cokelore/Heritage_CokeLore_slogans.pdf. Retrieved 2006-11-30. 
2. ^ Naeem Mohaiemen. "Thanda Matlab Coca-Cola". http://www.thesubcontinental.org/naeem/wsf01.18.2004.html. Retrieved 2006-12-19. 
3. ^ Maciej Ślużyński. "Slogan reklamowy, czyli 'najdroższe zdanie świata'". http://www.signs.pl/article.php?sid=3118. Retrieved 2005-10-09. 

External links

• Official Coca-Cola website
• The Coca-Cola Company