Stoydi

Stoydi "(shtoy-dee)" is a Dutch bear from fictional Holland children's stories.

Stoydi was created by Jo & Twiggy from 96 Trent FM as a fictitious toy. It was part of a "social experiment" to see if parents and children would believe that an imaginary toy would be 'in demand' just through the power of suggestion.

Jo & Twiggy had people asking where they could get hold of Stoydi, and a fake website was created, which also generated feedback from people wanting to buy Stoydi direct from the manufacturerFact|date=February 2007.

Despite an on-air apologyFact|date=February 2007, Jo & Twiggy have promised to do penance for the Stoydi-effect involving a charitable activity.

External links

* [http://www.stoydi.com/ Stodyi "Official Site" with explanation that toy is a fake]