- Cheng Shin Rubber
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Cheng-Shin Rubber Ind. Co.,Ltd. is the tenth largest tire company in the world [1]. Established in 1967, at the city of Yuanlin, TaiwanContents
Overview
At first, Cheng Shin Rubber, operating as Maxxis International, only produced bicycle tires. As the company grew and extended its reach beyond Asia, it expanded into new market segments, producing tire products for a variety of vehicles.
In 2009 Maxxis had worldwide revenue of over $2 billion.[2] Maxxis has operations in Taiwan, China, Thailand, Vietnam, United States, Canada, United Kingdom, Germany, Holland, Japan and Dubai. The company employs 22,000 people, and its products are distributed in approximately 170 countries.[3]
The company recently built a design and testing proving ground in China, [4] and has five other research facilities in Taiwan, China, the United States, and the Netherlands.
Maxxis’ promotional efforts include sponsorship of riders, drivers, teams and events across a range of sports. Major sponsorships include the 2011 and 2012 Australian Open,[5] the New York Yankees baseball team in the United States,[6] and Barclay’s Premier League teams Liverpool, Aston Villa and Sunderland in England.[7]
Products
- ATV
- Automotive
- Bicycle
- Commercial Truck
- Industrial
- Kart
- Lawn & Garden
- Light Truck
- Motorcycle
- Trailer
Worldwide operations
Maxxis’ North American headquarters and the Maxxis Technology Center – USA are located in Suwanee, Georgia. The company has US distribution facilities in Georgia, California and Texas.
Maxxis International – UK plc is located in Felixstowe, Suffolk. Maxxis International – Germany is located in Dageling. The Maxxis Tech Center – Europe B.V is located in the Netherlands.
Maxxis’ global headquarters is located in Taipei, Taiwan.
Maxxis has manufacturing facilities in locations including Yuan Lin, Taiwan; Xiamen, China; Kunshan, China; Rayong Province, Thailand; and Vietnam.
Maxxis has technology centers in Yuan Lin, Taiwan and Kunshan, China. The Maxxis proving ground is located in Kunshan.
Maxxis’ operations in Japan are located in Isehara City, Kanagawa.
Maxxis’ operations in the Middle East and Africa are based in Dubai in the United Arab Emirates.
References
- ^ http://www.cens.com/cens/html/en/news/news_inner_34682.html
- ^ http://www.cens.com/cens/html/en/news/news_inner_34682.html
- ^ http://www.tirereview.com/article/83120/cheng_shin_investments_show_competitive_plans.aspx
- ^ http://www.tirereview.com/article/83120/cheng_shin_investments_show_competitive_plans.aspx
- ^ http://www.australianopen.com/en_AU/event_guide/sponsors.html
- ^ http://www.youtube.com/watch?v=_FfTtE_qF58
- ^ http://www.tyrepress.com/index.php?news=17306
External links
Categories:- Companies of Taiwan
- Tire manufacturers
- Cycle parts manufacturers
- Taiwan brands
- Taiwanese company stubs
- Retail company stubs
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