- Armada (company)
Infobox_Company
company_name = Armada
company_
company_slogan = We are what skiing will become.
foundation = 2002
location_city =Costa Mesa
location_country =California
industry = freestyle skis,clothing
homepage = http://www.armadaskis.com [http://www.armadaskis.com]Armada is a manufacturer of skis, poles, and skiing-related softgoods, based in Costa Mesa, California with a European office in Zurich, Switzerland. The company's products are sold in over thirty five countries worldwide through wholly owned subsidiaries and distributors.
Company
Armada bills itself as skiing's first rider-owned, rider-operated manufacturer, and its team of high-profile, sponsored pros are central to the brand image and the product design process. Armada is known to the general public largely due to its association with multiple-time
Winter X Games championTanner Hall , who is a founding team rider. In addition, Armada is credited with helping to shift mainstream perception of skiing in a younger, more dynamic direction through its unusual graphics and savvy marketing. [http://www.nytimes.com/2005/11/10/garden/10ski.html?scp=1&sq=armada%20skis&st=cse New York Times, November 10th 2005] .]History
Conceived in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell, Armada was founded with a team of owner-riders that consisted of
Tanner Hall ,JP Auclair ,JF Cusson ,Julien Regnier , andBoyd Easley . [http://www.armadaskis.com/company/]Team
Armada's current team consists of
Tanner Hall ,Jacob Wester ,JP Auclair ,Julien Regnier , andAnthony Boronowski External links
* [http://www.armadaskis.com Armada]
* [http://www.armadaskis.com/company/index.php Armada Company Info]
* [http://www.hookedonwinter.com/wiki/index.php?title=Armada Armada Article on HookedOnWinter.com's WikiWinter]References
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