- Idearc Media
Infobox_Company | company_name = Idearc, Inc.
company_
company_type = Public (nyse|IAR)
company_slogan =The Next Big Idea in Media
foundation =2006 (from Verizon)
location =
location_city = Dallas, TX
location_country = USA
key_people =Scott Klein , CEOFrank Gatto ,Executive Vice President of OperationsSamuel D. Jones , acting CFO, SVP of investor relationsMichael D. Pawlowski , SVP/CMO
num_employees = 7,100 (2008)
revenue = $3,600 million USD (2004 )
industry =Publishing
products =
homepage = [http://www.idearc.com idearc.com]Idearc Media (pronounced "EYE-dee-arc") is a spinoff of
Verizon 's print and online yellow pages business. Formerly Verizon Information Services, it is based inDallas, TX . The company employs about 7,100 people with revenues of $3.5 billion. It trades on NYSE under the ticker symbol IAR.Idearc Media is home to [http://www.superpages.com Superpages.com] and publisher of the Verizon Yellow Pages. It also offers "Solutions Direct" full-color direct mail postcards.
The company continues to diversify its product set by moving its focus from a "print-centric" business to a "multi-platform" business, including the 2007 acquisition of InfoSpace Inc.’s directory assets and the LocalSearch.com URL. [Idearc Inc. 2007 Annual Report]
While its local search site Superpages.com continues to grow—achieving 24 percent growth and 4.8 billion network searches in 2007—the yellow pages directory business still brings in the majority of the company’s revenue. [Idearc Inc. 2007 Annual Report]
According to data released by the
Yellow Pages Association , yellow pages usage grew to 17.2 billion searches in 2007, up from 16.7 billion in 2006. Notably, print usage remained stable with 13.4 billion print yellow pages references—the same as 2006. [February 2007, http://ypassociation.org]Although print usage appears stable, print revenues have been declining in recent years. In fact, Idearc projects a "mid-single digit" decline in revenues and operating margins for 2008. [2:01p ET March 27, 2008 (MarketWatch) ] . Idearc stock has been under continued pressure as well, having fallen from an intra-day high of $38.00 on August 3rd, 2007 to a closing low of $0.86 on September 16, 2008.
This decline in share value may reflect investors concerns about Idearc's ability to successfully transition to a "multi platform" media company. Moreover, concerns about management leadership, ongoing adverse cyclical and secular trends are viewed to be contributing to revenue and operating margin declines for the foreseeable future. [Standard & Poor's stock report (IAR) March 29, 2008]
External links
* [http://www.idearc.com www.idearc.com] official site
* [http://www.superpages.com www.superpages.com] official site
* [http://www.switchboard.com www.switchboard.com]
* [http://www.LocalSearch.com www.localsearch.com]
* [http://www.idearcsearch.com www.idearcsearch.com]References
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