Yahoo! Sharpener Award

The Yahoo! Sharpener award is an annual student award hosted by the online search engine Yahoo! which aims to promote creative paths into the advertising industry. It sits as almost a junior level to the advertising accolade The Yahoo! Big Idea Chair.

The competition, backed by Campaign Magazine, is regarded as part of Yahoo!’s ongoing efforts to raise awareness of online advertising as a highly creative medium and to celebrate the best of the next generation of creatives.

The Award was set up in 2005 and a request for entries was announced in November.

The award in 2006 aimed to challenge final year university design students to develop an integrated campaign for Yahoo! Music Unlimited – Yahoo!’s music download product.

Entries were reviewed by an influential jury including Mark Roalfe (RKCY) and Guy Philipson (IAB). They short listed nine finalists, followed by a second round of judging to reveal agree third place, second place and the overall Sharpener Award winner who was with a 3 month paid placement at 4 London agencies: TBWA, Tequila, Agency.com and MBA.

2006 Winners

* First Place : Alexander Brown (Goldsmiths, University of London)
* Second Place : Julieanna Cheng and Yasin Osman (Buckinghamshire Chilterns University College)
* Third Place : Laxmi Patel and Katy Riches (University of Hertfordshire)

Similar Awards

* D&AD Student Awards
* GRT Awards

External links

* [http://uk.media.yahoo.com/advertisingonline/sharpener_1.html The Yahoo! Sharpener Awards]
* [http://advertising.yahoo.com/bigidea/ The Big Idea Awards]