Pride & Clark

Pride & Clarke was a family-run company in South London which traded as a dealer in motorcycles, spares and accessories. They were based in Stockwell Road, which runs from Stockwell tube station south-east to Brixton in the SW9 area. As the company grew during the 1960s, they took on many additional premises located in the same road. The company painted the whole front of these shops with their trademark maroon-coloured paint. This created a surreal effect at street-level, which was exploited in a scene in the Antonioni film Blowup, where David Hemmings was seen driving on the street. After the company ceased to trade on such a large scale locally, many of the shopfronts remained in alternative ownership, sporting their maroon colours for years afterwards.

Pride & Clarke was one of the first dealers in the United Kingdom to sell Toyota cars imported from Japan.