WRVR

WRVR

Infobox Radio station
name = WRVR-FM


city = Memphis, Tennessee
area = Memphis, Tennessee
branding = "The River 104.5"
slogan = "Continuous Soft Rock for Memphis"
airdate =
frequency = 104.5 MHz HD Radio
format = Adult Contemporary
haat =
erp = 100,000 watts
haat = 229 meters
class = C1
facility_id = 34375
callsign_meaning = The RiVeR
former_callsigns =
owner = Entercom Communications
webcast = [http://wmc1.liquidcompass.cc/WRVR Listen Live]
website = http://www.wrvr.com/
affiliations =

WRVR (104.5 FM, "The River 104.5") is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 20 years as of 2007.

"The River" branding is a local reference to the Mississippi River.

The station's license is currently held by Entercom Communications. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WMC-AM, WSMB-AM, WSNA-FM, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis.

The "WRVR" call letters previously belonged to an FM jazz station in New York City broadcasting at 106.7 FM from 1961 to 1980. (That station is now WLTW.)

External links

* [http://www.wrvr.com/ The River 104.5 official website]
* [http://www.entercom.com/markets.php?marketid=10# Entercom Memphis stations]
*FMQ|WRVR
*FML|WRVR
*FMARB|WRVR


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