Frugging

Frugging

In market research, frugging is "fund-raising under the guise of research". This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation.

Generally considered unethical, this tactic is strictly prohibited by trade groups, such as CASRO and the Marketing Research Association, for their member research companies.

ee also

* Push poll
* Sugging


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Look at other dictionaries:

  • frugging — noun The process whereby a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the researcher is attempting to solicit a donation …   Wiktionary

  • frugging — n. disco dance derived from the twist v. dance the frug; try and obtain donations and attempt other types of fundraising while acting as if conducting market research …   English contemporary dictionary

  • frugging — fund raising under the guise of research The unethical practice of deliberate deception by fund raisers masquerading as market researchers. Respondents are often invited to take part in a survey as a lead in to a presentation, or as an attempt to …   Big dictionary of business and management

  • frugging — /ˈfrʌgɪŋ/ (say fruging) noun fundraising under the guise of market research where a survey is merely the introduction to an approach for a donation. {f(und)r(aising) u(nder the) g(uise of market research)} …  

  • Sugging — is a market research industry term, meaning selling under the guise of research . This behavior occurs when a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the… …   Wikipedia

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