- Eagle snacks
Eagle snacks was the brand name for snack food originally marketed by the
Anheuser-Busch company.History
Anheuser-Busch marketed various snack foods, which typically were bite size pretzels, cheese snacks, etc. that were distributed to bars. The snacks were in various shapes, sometimes depicting an eagle, hence the name "Eagle Snacks". An eagle is featured prominently in part of the current Anheuser-Busch logo.
Current Status
The brand was determined to be unprofitable for Anheuser-Busch and it sold off the brand to
Procter & Gamble in 1996 [ [http://query.nytimes.com/gst/fullpage.html?res=9A02E4DF1539F934A35756C0A960958260 "P.& G. BUYS EAGLE SNACKS TRADEMARK AND BRAND NAME" New York Times May 7, 1996 New York Times] ] P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. Eagle Snacks is not to be confused withEagle Brand , a trademark used by Borden to market its sweetened condensed milk and dessert lines.The Eagle Snacks brand was purchased from P&G by
River West Brands and is now operated by a River West subsidiary. [ [http://www.riverwestbrands.com/brand_properties.php River West Brands ] ]References
[http://www.enjoyeagle.com/ official Eagle Snacks website]
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