Rollerblade is a type of inline skate. The name is a registered trademark owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy.cite web
author= U.S. Patent and Trademark Office
title= Trademark Applications and Registrations Retrieval
date= Filed July 15 1984
accessdate= 2007-02-25
] Scott and Brennan Olson sold their Minneapolis company and it became Rollerblade, Inc.cite web
author= Lemelson-MIT
title= Inventor of the Week Archive: Scott & Brennan Olson (spelling corrected per
publisher= MIT School of Engineering
date= August 1997
accessdate= 2007-02-25
] which has changed hands over time between Nordica, Benetton Group and Tecnica.cite web
author= Skate Log
title= Benetton Confirms Selling Rollerblade
date= February 5 2003
accessdate= 2007-02-25
and cite web
author= "DSN Retailing Today" via Find Articles
title= Rollerblade brand skates over to Tecnica
date= March 24 2003
accessdate= 2007-02-25
] The Rollerblade trademark has been in use since March 1983. While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as a generic word for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as signs, buildings, and sidewalks.Fact|date=February 2008

This Company is also responsible for the creation of the TRS brand of aggressive rollerskates.

ee also

* Genericized trademark
* Trademark dilution
* Roller skate


External links

* [ Rollerblade Web site]
* [ Rollerblade Speed-Team Germany]

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