Market object

Market object is any business element that enables or helps to enable an overall business objective. An example of a market object is an e-commerce web site. A market object can also be a smaller object within the larger parent - for instance, your shipping rules can be a market object within the larger market object, e-commerce web site.

Market objects are usually referred to by companies that are experts in both marketing and technology. This is a new breed of consultancy which attempts to take full advantage of the newer marketing technologies and deploy them for their clients.

References