After-market (general)

After-market (general)

After-market refers to any market where the customers who implement one product or service are likely to purchase a related, follow-on product.
* For example, customers who install a software package will constitute the after-market for software support services.

The existence of an after-market is often a persuasive argument for manufacturers to stay in direct contact with end-users. Manufacturers will use postage-paid guarantee cards, for example, to keep track of the address of end-users.

Aftermarket service includes support for warranties, contracts, and parts sales. [ [http://www.mcasolutions.com/pdf/Top10ThingsYourCEOShouldKnowAboutService.pdf "Top 10 Things Your CEO Should Know About Service"] MCA Solutions at mcasolutions.com. p.3.]

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