WXRC

Infobox Radio Station


name = WXRC-FM
frequency = 95.7 (MHz)
city = Hickory, North Carolina
area = Charlotte/Metrolina
branding = "95.7 The Ride"
slogan = No Silly Morning Shows, No Stupid Contests, No Hype, The Greatest Music Ever Made
format = Classic Hits
erp = 100,000 watts
haat = 311 meters
class = C0
facility_id = 51174
callsign_meaning = X RoCk, previous brand
owner = Pacific Broadcasting Group
webcast = [http://www.957theride.com/listen/ Listen Live]
website = [http://www.957theride.com/ www.957theride.com]

WXRC is a 70s rock-based Classic Hits radio station located in Charlotte, North Carolina. The station is licensed to Hickory, North Carolina and broadcasts with a ERP of 100 kw.

History

WXRC signed on in 1962 as the sister station to 630 AM WIRC (now WAIZ), with the FM antenna mounted on the WIRC tower in southeast Hickory.

The station was sold along with WIRC in 1977.

In 1980, WXRC replaced their antenna and installed a new more powerful transmitter, raising their Effective Radiated Power to 100 kW. From the early 80's to 1985, WXRC was "X-Rock", an adult contemporary format using the TM (See Jones Radio Networks) Stereo Rock programming service. The station built a new transmitter site to to better cover Charlotte and changed to album-oriented rock. [ Jeff Borden, "Hickory Album-Oriented Station Enters Charlotte Radio Wars", "The Charlotte Observer", October 1, 1985.] Over the years, WXRC has tried various rock formats, including Triple-A. At one point the station emphasized hard rock and heavy metal, calling itself "The Panther", though the Charlotte football team was not entirely happy with this name. [ Sean Jamieson, "NFL Team Rocks Radio Station with Suit Over Panther Problem," "The Charlotte Observer", June 16, 1995.] The switch to the current format was made in 2002 [ Mark Washburn, "95.7 FM Has New `Ride' for Listeners - Progressive Hits from '60s And '70s Will Be Station's New Format", "The Charlotte Observer", September 5, 2002.] .

WXRC was the Howard Stern outlet in Charlotte in 1998-1999. It used to be the #2 station in Charlotte after Kiss 95.1Fact|date=May 2008, until they dropped Howard Stern for Lex and Terry in 2001 [Mark Washburn, "'Lex & Terry' Talk Sex, Sports and Eating," "The Charlotte Observer", May 7, 2001.] . Today, their playlist consists mostly of artists from the "classic rock" era.

On Sundays at 8am, Acoustic Storm plays a variety of acoustic-rock.

They are the Charlotte affiliate for the Wolfpack Radio Network [http://www.gopack.com/ViewArticle.dbml?DB_OEM_ID=9200&ATCLID=518452, Retrieved on 2008/05/07.] .

References

External links

* [http://www.957theride.com/ Official website]
*FMQ|WXRC
*FML|WXRC
*FMARB|WXRC