- Boonty
Infobox Company
company_name = Boonty
company_
company_type = Privately Held
foundation =2001
location =Paris ,France ;New York ,NY ;Singapore ;Beijing ,China ;Seoul ,South Korea ;Tokyo ,Japan | key_people = Romain Nouzareth, Co-Founder and President, Boonty, Inc.
Mathieu Nouzareth, Co-Founder and President, Boonty S.A.
products = [http://www.boonty.com/ Boonty.com]
[http://www.boontybox.com/ BoontyBox]
[http://www.cafe.com/ Cafe.com]
[http://www.clickgames.com/ Clickgames.com]
[http://boonty.eurosport.com/ Eurosport.com]
industry = Interactive entertainmentCasual game s
revenue = Private
net_income = Private
homepage = [http://www.boonty.net/ www.boonty.net]Boonty is a global supplier of
digital distribution solutions for online and PC gaming. [cite news | title= Videogames | publisher = Warren's Consumer Electronics Daily| date=April 4 ,2005 ]The company's white label
casual game platform is utilized by over 100 partners worldwide, including Internet portals, ISPs, and mobile operators.Boonty has also launched its own branded destination sites. [http://www.boonty.com Boonty.com] is available in localized versions for the
United States ,France ,UK ,Belgium ,Italy ,Sweden ,Norway ,Denmark ,Japan ,Korea ,Mexico ,Austria ,Australia ,Taiwan ,Germany ,Portugal ,Finland ,Singapore , The Netherlands, andSpain . [ [http://www.boonty.com/ Boonty's consumer website] ]In September 2006, Boonty launched [http://www.clickgames.com/ Clickgames.com] , [cite news | url = | title = Boonty Launches Clickgames.com, the Free Casual Gaming Channel, with Top Quality Games | publisher = Yahoo! Finance | date=
September 6 ,2006 ] a destination for 100% free, first-run casual games. The available portfolio features popular games including "Zuma", "Luxor ", "Diner Dash ", "Poker Superstars Invitational Tournament ", and "Virtual Villagers ". Free play is supported by advertising, ensuring there is nospyware oradware . [cite news | url = http://www.nma.co.uk/Articles/29322/Boonty+launches+free+games+site+for+casual+users.html | title = Boonty launches free games site for casual users | publisher = New Media Age | date=September 7 ,2006 ]In October 2006, Boonty announced the acquisition of Beijing-based casual game developer
Gamehub . [cite web| url = http://www.gamasutra.com/php-bin/news_index.php?story=11404 | title = Industry News Round Up: Boonty/Gamehub, PC Charts, Nikitova @ Xbox | publisher = Gamasutra | date=October 24 ,2006 ]In February 2007, Boonty launched [http://www.cafe.com/ Cafe.com] for free multiplayer social casual games. [*cite web | author = David Laprad | month = March | year = 2007 | url = http://www.gamezebo.com/2007/03/with_mathieu_nouzareth_cafecom.html | title = Interview with Mathieu Nouzareth, Cafe.com | publisher = Gamezebo| accessdate = 26 June | accessyear = 2007 ]
Corporate history
Boonty was launched in
Paris ,France in 2001 by brothers Mathieu and Romain Nouzareth. Prior to establishing Boonty, the brothers founded WebConcept, one of the first e-business consulting companies in France, which they sold to Sweden’sIconMedialab (Euronext : icon) in 1999. [cite web | url = http://www.thealarmclock.com/mt/archives/games/
title = Boonty - Profile | publisher = Alarm Clock Euro| accessdate = 18 October | accessyear = 2006]Boonty Inc., based in New York, was founded in July 2004. Boonty
Asia , based inSingapore , followed in September that same year. BoontyTokyo was founded in early 2006. Local offices have also been opened inSeoul andShanghai . [http://www.boonty.net/ Boonty's corporate website] ]Game catalogue
Boonty’s catalogue comprises more than 1,500 PC games and 2,000 mobile games from over 100 game developers including
Atari ,CodeMasters ,Disney ,EA , Eidos,Hachette Multimedia ,MC2 ,Popcap ,Sega , andUbiSoft . [cite news | url= http://pc.gamezone.com/news/06_02_05_04_46AM.htm | title= Boonty Signs Nine European Publishers for Games Digital Distribution, including Eidos and Montecristo | publisher = GameZone | date=June 1 ,2005 ]Games are available as try-before-you-buy and as
browser game s. [cite web | url = http://www.illusionsoftware.be/reviews/game_site_reviews/boonty_games.php
title = Boonty Games Review | accessdate = 17 October | accessyear = 2006]Business models include: [cite news | title= A Tale of Three Models: Can Off-Carrier Strategies Work? | publisher = Wireless Business Forecast | date=
June 16 ,2005 ]*
Subscription
*Advertising-supported
*Microtransaction s (item purchasing, avatars)References
Further reading
*cite news | url = http://www.wirelessweek.com/toc-newsat2/2005/20050513.html | title= Boonty Rolls Out New Games Offering | publisher = Wireless Week | date=May 13 ,2005 *cite news | author = Charlotte Ong | title= Casual Gamers are Serious Business | publisher = Digital Life | date=
April 26 ,2005 *cite web | author = Ellie Gibson | date = 13 May 2005 | url = http://www.gamesindustry.biz/news.php?aid=8765
title = Boonty Reveals Plans to Open New Mobile Games Store | publisher = Gamesindustry.biz |accessdate = 17 October | accessyear = 2006*cite news | url = http://www.thealarmclock.com/euro/archives/2007/05/france_alert_ten_web.html | title = France Alert - Ten Web 2.0 Wonders | publisher = Alarm Clock Euro | date=
May 16 ,2007 *cite web | author = Noah Gellman | date = 23 March 2007 | url = http://alwayson.goingon.com/permalink/post/12692 | title = Boonty: The Casual Gamer’s Playground | publisher = AlwaysOn |accessdate = 26 June | accessyear = 2007
*cite web | author = Om Malik | date = 5 February | year = 2007 | url = http://gigaom.com/2007/02/05/are-social-networks-just-a-feature/
title = Are Social Networks Just a Feature? | publisher = GigaOm | accessdate = 26 June | accessyear = 2007*cite news | url = https://www.colloquy.com/cont_breaking_news.asp?ix=60303 | title = Online gaming rewards in the news | publisher = Colloquy | date=
September 7 ,2006 *cite news | url = http://www.digitalproducer.com/articles/viewarticle.jsp?id=33591 | title= PlayFirst and Boonty Sign Game Distribution Agreement | publisher = Digital Producer | date=
July 20 ,2005 *cite news | url = http://www.gamasutra.com/php-bin/news_index.php?story=13130 | title = Q&A: Boonty's Nouzareth Opens Casual Microtransactions | publisher = Gamasutra | date=
March 15 ,2007 External links
* [http://www.boonty.net/ Boonty corporate site]
* [http://www.boonty.com/ Boonty consumer site]
* [http://feeds.feedburner.com/boonty/us RSS Feed Boonty US]
* [http://fr.intruders.tv/Interview-video-Romain-Nouzareth-de-Boonty_a238.html Interview with Romain Nouzareth co-founder Boonty] video Interview (in French)
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