Bob Anderson (runner)

Bob Anderson (born 1947 in Manhattan, Kansas) is an American runner, photographer, publisher and film producer. He is widely known as the founder of "Runner's World" magazine. A desire to find information about running and racing led him to a career in magazine and book publishing for more than twenty years. After selling "Runner's World" to Rodale Press in 1984, he founded "Ujena Swimwear", "Swimwear Illustrated", and "Around Town Productions". He has been the subject of media coverage for more than thirty years.

Life and work

In 1966, as a high school senior in Overland Park, Kansas, young Bob Anderson was interested in running. He was a 4:41-miler with a passion for the sport and wanted to learn how to train for a marathon. He searched for information about training and racing and discovered there was little information available. So at age 17, he decided to start his own publication. His goal was to put out something for the average person who wanted to learn about running or local races and events.

Anderson started a black and white magazine titled "Distance Running News" and began selling subscriptions. Originally, the publication came out twice per year and by its second year the magazine had 850 subscribers. The circulation quickly grew to 3000 and the publication developed into a magazine published six times per year. Anderson published the magazine by himself for several years.John Brant (2006) http://www.runnersworld.com/article/printer/1,7124,s6-243-297--9967-0,00.html Accessed Sept. 7, 2006]

In 1970, Anderson brought on runner and writer Joe Henderson as chief editor. Henderson was a young newspaper reporter and former Iowa State cross-country champion who had worked for "Track and Field News". In that same year, Anderson moved the operations from Kansas to Mountain View, California, and the name of the magazine changed to "Runners World." Runner and cardiologist, George Sheehan, came on board as the magazine's featured columnist and medical editor.

In 1973, the magazine went monthly and added color to the pages. As the popularity of running grew in the United States, the circulation of the magazine increased. "Runner's World" thrived during the "running boom." [Runner's World, Wikipedia] According to an article in the Oakland Tribune, the circulation of Runner's World increased from 50,000 in 1975 to 250,000 in 1977. [Condon, Jane, "New Sneakers From Big Choice," Oakland Tribune, Oakland, California, 30-3C, Sunday Aug. 28, 1977.] The magazine went through changes during this growth period. In that same year Henderson left to pursue other writing and editing opportunities.

In 1980, the "Daily Herald (Chicago)" published a San Francisco (AP) article titled: "Running: Sport of the '70s." The article highlighted comments by Bob Anderson. In that article, Anderson said that in 1970 the number of people who considered themselves runners was 2 million. He also said that according to a national survey of one independent polling company, the number of people who considered themselves runners was 30 million. [San Francisco (AP) The Daily Herald, Chicago, Illinois, Section 4-3, Jan. 1, 1980]

Bob Anderson's contributions captured the attention of President Ronald Reagan. He was invited to the White House and acknowledged for his contributions to health and wellness in the United States. [photos of Anderson at the White House appeared in Runner's World magazine during the 80s] Writers and columnists for Runner's World included Richard Benyo, John Brant, Ambrose Burfoot, Bob Cooper, Joe Henderson, Hal Higdon, Don Kardong, Kenny Moore, George Sheehan, and Joan Ullyot.

Publishing

Bob Anderson expanded his publishing ventures beyond Runner's World magazine. He founded "Anderson World Books, Inc." and began publishing books and magazines related to health and wellness. Author and running expert, Richard Benyo, acted as vice president and editor of Anderson's publications.

He produced the "Runner's World Book Series", which included books related to exercise, stretching, aerobics, bodybuilding, yoga, and nutrition, and he published numerous books on running, including "The Complete Woman Runner", [(1979) ISBN 0-02-499070-1] and "The Complete Runner". [(1982) ISBN 0-02-499040-X]

Anderson published magazines including Bike World, Nordic World, Soccer World, Self-Defense World, and Aquatics World. He also published "FIT" magazine; a high gloss women's fitness magazine that was widely circulated during the 1980s. Many celebrities appeared on "FIT" magazine covers including Donna Dixon, Jane Fonda, Lisa Hartman, Kymberly Herrin, Donna Mills, Connie Selleca and Raquel Welch. Writers and contributing editors for "FIT" included: Denise Austin, Catherine Cassidy, Joanie Greggains, Jenilee Harrison, and DeBarra Mayo. [ Fit Magazine, ISSN 0278-9760. Name changed to "Get Fit" 1985, ISSN 8750-8079. Library of Congress, National Serials Data Program, Tel. [phone] or [e-mail]]

As a spin off of "FIT" magazine, Anderson published a book series titled: "The Fit Self-Improvement Series", which covered a myriad of topics including skin and hair care. [FIT, January 1984, Page 25] He also published the "Get Fit Book", which featured actress Priscilla Presley on the cover, and he published "FIT" Magazine presents "Your Healthy Pregnancy '84": "Jane Fonda's Program for Staying Fit While Pregnant", which featured a cover photo of Jane Fonda holding a baby. [FIT January 1984, Page 81]

Expanding his publishing pursuits, Anderson put out "The Home Medical Book Series"; published in cooperation with the Palo Alto Medical Foundation for Health Care, Research and Education. [FIT, Jaunuary 1984, pages 72-73, Palo Alto Medical Foundation, Palo Alto, California]

Career change

In 1984, Bob Anderson sold Runner's World to Robert Rodale of Rodale Press, who moved the editorial offices to Emmaus, Pennsylvania.

Anderson then began working with swimwear and fashion photographer, Steve Harvey. After teaming up with a swimwear fashion designer, Anderson founded "Ujena Swimwear", and "Swimwear Illustrated" magazine. Anderson acts as CEO and his daughter, Lisa Anderson-Wall, has acted as president of the company for more than twelve years.

For more than 20 years, Anderson has produced "The Ujena Jam Talent Search Week" [http://www.bikinijam.com/index.php?h=Bikini+Jam&p=4] an event for aspiring swimwear models and photographers which has been expanded to include: Lifestyle Events, Fashion Photography, Casting, Workshops and Theme Parties. A golf, fishing and soccer tournament has been added. Now there are five different locations in 2008 and more to be added in 2009. [ http://www.brazilian-bikinis.org/ujena.html Accessed Sept. 8, 2006.]

Anderson recently created a sister company Around Town Productions, which has produced four films, including the drama "What about Cuba!" [ http://www.mandy.com/1/film3.cfm?id=525 Accessed Sept. 8, 2006] He plans to produce more films.

Anderson remains dedicated to photograpahy. His preference for many years was 35mm slide film because he loved the natural skin tones and color saturation the film provided, but he now shoots 100% digital. "I love to shoot in places like Cabo San Lucas. The light is perfect, the weather is awesome and the backdrops are great. All I need is a couple of days, 4 models and some great suits and I can shoot an entire catalog." [ [http://www.ujena.com/BobAnderson/ UjENA Swimwear and Fashion ] ]

Anderson promotes health and wellness by sponsoring 5K races, and he recently started a weekly fitness column titled: Bikini Body Fitness by DeBarra Mayo [ [http://www.ujena.com/book.php?h=Ujena+News&p=1 Ujena Company News, Fashion Events and Spring Break Parties ] ]

Bob Anderson has photographed over 500 models at more than 300 locations around the world. [Photos http://www.ujenatalent.com/general/10070.html] His mate, Catherine Cross, is the public relations director for "Ujena" and she is the director for "Around Town Productions". Bob still runs 40 miles per week and participates in road races up to 10 miles. He resides in Los Altos, California where has lived since 1969.

References

See also

*Running

External links

* [http://www.ujena.com/BobAnderson/ Ujena.com]
* [http://bikinibodyfitness.com/ Bikini Body Fitness]
* [http://www.banderasnews.com:80/0609/nb-bj5krun.htm Bikini 5K] Accessed 12/07/06