Lawrence G. Chait

Lawrence G. Chait

Lawrence G. "Larry" Chait (27 June 191718 July 1997) was an American advertising executive who was a pioneer in mail order and direct marketing.

He was chairman of Lawrence G. Chait & Co., Inc. He was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon political opponents.

References

*Staff report (January 21, 1970). [http://www.startribune.com/blogs/oldnews/?p=63 Ad man looks into future.] "Minneapolis Star Tribune"
*Staff report (July 28, 1997). Lawrence Chait, 80, Pioneer in Mail Order. "New York Times"


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