Harvey Duncan Dalda film

The Dalda film was an advertisement created for the marketing campaign in 1939 for a vanaspati (cooking fat) brand called Dalda. cite web
url=http://www.pitara.com/discover/5wh/online.asp?story=104&page=2
title=Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?'
accessdate=2006-08-14] It was conceived by Harvey Duncan, of LINTAS Ad agency and created in 1939 by Bombay Talkies. The film was shown from a cinema van that went round remote countrysides showing the film to villagers. This van consisted of a huge round tin to imitate the product packaging. The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM Chevrolet.cite web
url=http://www.coca-colaindia.com/limca_book_of_records/advertising.asp
title=Limca Book of Records, section: Advertising
accessdate=2006-08-14]

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