Bamix

Infobox Company
company_name = Bamix
company_
company_type = Privately held company
foundation = 1954
location = Mettlen, Switzerland
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industry = Small appliances
products = Immersion blender
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homepage = [http://www.bamix.com/en/ www.bamix.com]
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Bamix, ESGE AG (Ltd.) Bamix of Switzerland, is a Swiss consumer products company known for the introduction of the first immersion blender, beginning in 1954. The name Bamix is a combination of the French words "battre" and "mixer" (beat and mix). The headquarters and production facilities are located in Mettlen, a small village in the German speaking part of eastern Switzerland. Bamix continues to produce a range of immersion blenders for home and professional use.

Products

[http://www.fykitchen.com/Results.cfm?keywords=Bamix+%5Bbosch%5D Bamix's current products] include a number of different models of their popular stick blender.

*Mono
*de Luxe
*Gastro 200
*SwissLine

History

On March 6, 1950 Roger Perrinjaquet applied for a patent for an "appareil ménager portatif" (hand-held kitchen appliance). The application describes the world's first immersion or stick blender. He calls the new appliance "bamix", an abbreviation of the French "battre et mixer" (beat and mix). In 1954 Perrinjaquet sold the patent rights to ESGE, a small company that produced electrical motors. They began producing the first mixers towards the end of this year. On April 24, 1955 the new Bamix immersion blender was presented to the public for the first time at the Hanover Fair. Soon after the new appliance was named Zauberstab (magic wand) specifically for the German market.

References

*"The spin on sticks," by Janice Matsumoto. "Restaurants & Institutions", March 1, 2000.Vol.110, Issue 6, page 95.
*"A Whirling Dervish That Dips Right Into Your Pot," by Amanda Hesser. "New York Times", August 19, 1998, page F.3.
* [http://www.fykitchen.com/Results.cfm?keywords=Bamix+%5Bbosch%5D Photos of Bamix immersion blender from website For Your Kitchen]
* [http://www.bamix.com/en/firma/firmengeschichte.shtml History of Bamix]
* [http://www.telegraph.co.uk/wine/main.jhtml?xml=/wine/2000/10/12/edcook12.xml Article on Bamix]