Whatchamacallit (candy)

Whatchamacallit is the name of a candy bar made by The Hershey Company. This candy bar was first introduced in 1978. Later, in 1987, it was reintroduced with caramel (not included in the original). Since then, Watchamacallit has included peanut-flavored crisp with a layer of caramel and a milk chocolate coating. In the late 80s, a commercial was created in a New Wave style referring to the bar in various ways to say "whatchamacallit", including names that had been made-up, such as "walzendoo".

In Canada, an identical chocolate bar is marketed by Hershey's as "Special Crisp", but is found much less frequently on candy racks in Canada than "Whatchamacallit" is in the United States.