- Santo Versace
Santo Versace is the
president and co-chief executive officer ofGianni Versace SpA , based inMilan ,Italy .He was born on
December 16 ,1944 , inReggio Calabria toAntonio Versace , awholesaler , andFrancesca Olandese , a dress maker and shop owner. By age six, Versace joined his father and continued to work after school and summers with him until he attended university. When not in school, he helped care for his younger sister,Donatella Versace .In
1968 Santo graduated from theUniversity of Messina with a degree ineconomics . He began working first as a banker inReggio Calabria for Credito Italiano and later as ahigh school teacher of economics andgeography . In1972 , he completed his military service as an officer in the “Genova cavallria.” Upon completion of his service, Santo opened his ownaccounting office in both Reggio Calabria and Milan. In1976 , he joined his brotherGianni Versace in Milan to support him in his rising career.In
1977 , Santo Versace, along with Gianni, founded the Gianni Versacetrademark . Santo played a leading role in the success of the Versace brand by focusing on communication, organization, productivity, and quality. He oversaw all areas of the business--including sales, distribution, production and finance--and quickly became one of the industry's leading and most well-respected businesspeople.With their sister, Donatella, the team built the Versace Empire into a worldwide luxury company generating over $1 billion per year in retail sales. Today, together with Donatella, Santo continues to lead the house of Versace.
In 1998 Santo was appointed president of the Italian Fashion Chamber where he served from
1998 –1999 . Santo is married to Cristiana. They live in Milan with their 2 children, Francesca and Antonio.
Wikimedia Foundation. 2010.