Coffee Achievers (ad campaign)
- Coffee Achievers (ad campaign)
"The Coffee Achievers" is an advertisement campaign launched by the National Coffee Association in the 1980s, urging Americans to drink more coffee. The television ads featured celebrities such as David Bowie, actress Cicely Tyson, actress Jane Curtin, author Kurt Vonnegut, then-Cincinnati Bengals quarterback Ken Anderson, and rock group ELO. The campaign's tagline was "Join the Coffee Achievers!"
The campaign was referenced in the "Weird Al" Yankovic song "Dare to be Stupid".
The ad campaign's name has also been used for a webcomic of the same name by Mitch Clem and Joe Dunn.
External links
* [http://www.youtube.com/watch?v=2rea-yBgOSo Cicely Tyson version] Miss Tyson appears in a typical Coffee Achievers commercial.
* [http://www.nationarchive.com/Summaries/v238i0019_10.htm Alfie Kohn, "The Coffee Pushers: Hooking America On Caffeine", The Nation, May 19, 1984]
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