Stanley Bing

Stanley Bing is the pen name of Gil Schwartz, a business humorist and novelist. He has written a column for Fortune magazine for more than ten years, after having spent a decade at Esquire, and has written many books (see below). Schwartz is the executive vice president of corporate communications for CBS.

History

Stanley Bing is a columnist, novelist, and writer of a large body of work dedicated to exploring the relationship between pathology and authority. He first appeared in the pages of Esquire Magazine, writing a one-page column on corporate strategies at the back of the magazine. In a few years, he had moved to the front of the magazine and began to issue a series of 2500-word essays, mostly on business, sometimes not, that are still remembered by many who got their first options in the 90s.

His first book was a small Devil's Dictionary of business terms called "Bizwords". "Crazy Bosses", which established the early groundwork of his subsequent career, was published in 1990. It was at this point that Bing, who had been writing in secret within a large multinational corporation, revealed his existence to his colleagues at Westinghouse, who had heretofore known him only by his given name. In the years to come, Bing continued to appear as Schwartz in business settings, but published only under his own name. A series of best-selling business books appeared, including "What Would Machiavelli Do?: The Ends Justify The Meanness"; "Throwing The Elephant: Zen and the Art of Managing Up"; "Sun Tzu Was A Sissy", and, published simultaneously in the spring of 2006, "Rome, Inc.: The Rise and Fall of the First Multinational Corporation", and "100 Bullshit Jobs and How To Get Them". Bing is also the author of two novels, "Lloyd: What Happened," a comedy that introduced extensive business graphics into the novel for the first time, and "You Look Nice Today", a comic tragedy. Most recently, he published a new, reworked version of" Crazy Bosses", adding a layer of strategy that did not exist in the earlier edition.

Publication of identity

In January 1996, a journalist who had happened to work with Bing at Esquire decided to share what had been a closely held secret since 1984 with a reporter from the New York Times. The Times published an article revealing that Bing was actually Schwartz, who worked for a big media company, and unsuccessfully attempted to raise issues of propriety about Bing and his alter-ego.

Today, Stanley Bing continues to write the back page for FORTUNE Magazine, while (as Schwartz) holds down a similar post at Men's Health, writing a 2500-word column reminiscent of his earlier work at Esquire. He remains a senior executive in the corporation he joined in 1982.

Published Works

*What Would Machiavelli Do? The Ends Justify the Meanness. Collins. January 1, 2000. ISBN 978-0066620114
*Sun Tzu Was a Sissy : Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War. ISBN 0060734779
*Throwing the Elephant: Zen and the Art of Managing Up. ISBN 0060188618.
*100 Bullshit Jobs...And How to Get Them. Collins. May 2, 2006. ISBN 978-0060734794.
*The Big Bing: Black Holes of Time Management, Gaseous Executive Bodies, Exploding Careers, and Other Theories on the Origins of the Business Universe. Collins. October 21, 2003. ISBN 978-0060529550.

Currently

Schwartz is married to writer Laura Svienty. They reside in Manhattan and Mill Valley, California. He is also working on a new book planned for release sometime this year.

External links

* [http://money.cnn.com/magazines/fortune/stanleybing/ Stanley Bing's Blog at Fortune Magazine's Website]