- Cold Power
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Cold Power is a brand of laundry detergent made by Colgate-Palmolive. It was sold in the United States during the 1960s and into the early 1970s, but the brand was discontinued due to lagging sales. The brand is still being sold in Australia, New Zealand, South Africa and many other countries. The name is derived from the fact that it is advertised as washing clothes well in cold water. The product was test marketed in northern New Jersey, specifically an ad campaign was promoted in Chester, N.J. which depicted local housewives Including the then mayor's wife, Jane VanOver, who used the product and gave testimonials.
External links
- http://www.woolworths.co.nz/ImageServer/product_images/big/9400541217508.jpg
- http://www.woolworths.co.nz/ImageServer/product_images/big/9400541001916.jpg
- Cold Power USA Christmas themed ad - 1971
- MP3 collection of Lou Rawls radio spots for Cold Power - Circa 1969
Categories:- Laundry detergents
- Brand name products stubs
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